As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A dog snuggles up to a potential owner on the opening day of Dog Cafe, a coffee shop where people can adopt shelter dogs in Los Angeles, California, United States, April 7, 2016. (Photo by Lucy Nicholson/Reuters)

Jennifer Lopez donates a stage outfit that she wore during an American Idol performance to Hard Rock Cafe’s memorabilia collection at her CD signing to celebrate her new album «LOVE?» held at the Hard Rock Cafe Hollywood on May 3, 2011 in Hollywood, California. (Photo by Michael Caulfield/Getty Images)

Icelandic horses walk in their paddock at a stud farm in Wehrheim near Frankfurt, Germany, as the sun rises Tuesday, June 1, 2021. (Photo by Michael Probst/AP Photo)

A woman takes a selfie with the a cafe-staff dressed in a halloween costume at a cafe in Bangkok on October 23, 2024. (Photo by Manan Vatsyayana/AFP Photo)

Icelandic horses play in their paddock at a stud farm in Wehrheim near Frankfurt, Germany, as a mist rolls in on Thursday, August 5, 2021. (Photo by Michael Probst/AP Photo)

A picture made available on 21 July 2016 shows a visitor having a meal from a toilet bowl at “Jamban Cafe” (lit. Toilet Cafe) in Semarang, Central Java, Indonesia, 16 July 2016. The cafe was created by a sanitation expert for education purposes to stress the importance of using a dedicated toilet and keeping it clean to prevent disease. (Photo by EPA/Purwanto)

Farmer Ash Whitney stands in the middle of a dried-up dam in a drought-effected paddock on his property located west of the town of Gunnedah in New South Wales, Australia, June 3, 2018. “I have been here all my life, and this drought is feeling like it will be around a while”, said Whitney. (Photo by David Gray/Reuters)