One of the highlights on the Audi stand is the bicycle technology concept known as the Audi e-bike Wörthersee – a sport bike that does not fit into any of the usual categories. It is neither a pedelec nor a conventional bike, but is best described as a high-end pedelec made by Audi for sport, fun and tricks. The Audi e-bike Wörthersee combines the Audi brand’s principal competences – design, ultra, connect and e-tron – and explores the limits of what is technically feasible in terms of design, lightweight construction, networking and electric mobility.

19 individually themed and hand crafted art suites have been newly designed by creatives from across the world – from a swedish artist who made a giant snow elephant in the room, to a french team who fused snow, ice and disco into a groovy sleeping experience. Each year, the hotel creates a new series of artist-designed accommodation spaces that add to the existing landscape of private rooms. (Photo by Icehotel.com/Exclusivepix Media)

In this Sunday, June 4, 2017 photo, a model walks the runway wearing a design by Agatha Ruiz de la Parada on the final day of Miami Fashion Week at Ice Palace Film Studios in Miami. (Photo by Bryan Cereijo/Miami Herald via AP Photo)

A model presents a creation by designer Olivier Rousteing as part of his Spring/Summer 2022 women's ready-to-wear collection show for fashion house Balmain during Paris Fashion Week in Paris, France, September 29, 2021. (Photo by Stephane Mahe/Reuters)

A model stumbles as she presents a creation by Swiss designer Albert Kriemler as part of his Spring/Summer 2020 women's ready-to-wear collection show for fashion house Akris during the Paris Fashion Week in Paris, France, September 29, 2019. (Photo by Gonzalo Fuentes/Reuters)

A model rehearses with a fabric face mask on, designed by Zhou Li for her Autumn/Winter 2020 collection show, during China Fashion Week in Beijing, following the novel coronavirus disease (COVID-19) outbreak, China on May 3, 2020. (Photo by Tingshu Wang/Reuters)

A model presents a creation by designer Maxime Simoens as part of his Haute Couture Fall-Winter 2018/2019 fashion show for fashion house Azzaro Couture in Paris, France, July 1, 2018. (Photo by Regis Duvignau/Reuters)

Tube passengers take a selfie next to a London underground roundel designed for the launching of the Night Tubes on display at Oxford Circus underground station in London, Britain, 19 August 2016. The long delayed Night Tubes service launched on 19 August. The 24-hour service will operate on Fridays and Saturdays. (Photo by Hannah Mckay/EPA)