An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Wild Thang, a Pekingese competing in the 2023 World’s Ugliest Dog Contest sits in the waiting kennel before the start of the annual World's Ugliest Dog contest at the Sonoma-Marin Fair in Petaluma, California, on June 23, 2023. Scooter was the winner of the 2023 World’s Ugliest Dog Competition. (Photo by Philip Pacheco/AFP Photo)

A dog dressed as a Zoltar fortune telling machine participates in the Halloween Dog Parade in New York. (Photo by Timothy Clary/Getty Images)

A vendor (C) cuts slaughtered dogs for sale at his roadside stall in Duong Noi village, outside Hanoi December 16, 2011. While animal rights activists have condemned eating dog meat as cruel treatment of the animals, it is still an accepted popular delicacy for some Vietnamese, as well in some other Asian countries. Duong Noi is well-known as a dog-meat village, where hundreds of dogs are killed each day for sale as popular traditional food. Dog-eating as a custom is rooted in Vietnam and was developed as a result of poverty. One kilogram of dog meat costs about 130,000 dongs ($6.2). (Photo by Reuters/Kham)

In this Tuesday, March 12, 2019 photo, a visitor takes part in an immersive experience showing visitors how dogs see from inside the head of a dog at the California Science Center in Los Angeles. A new exhibit at a Los Angeles museum examines the relationship between dogs and humans and explores why the two species seem to think so much alike and get along so well. “Dogs! A Science Tail” opens Saturday, March 16, 2019, at the California Science Center. (Photo by Richard Vogel/AP Photo)