The UK reality TV mum Binky Felted out and about in London, England on November 7, 2017. Binky looked amazing in a black blazer, (Photo by Flynet Pictures)

This artist's rendering illustrates the evaporation of HD 189733b's atmosphere in response to a powerful eruption from its host star. NASA's Hubble Space Telescope detected the escaping gases and NASA's Swift satellite caught the stellar flare. (Credit: NASA's Goddard Space Flight Center)

Cuban actor Ana de Armas seen attending Bond: No Time To Die – world film premiere afterparties on September 28, 2021 in London, England. (Photo by Backgrid USA)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

ABC's “Jimmy Kimmel Live” features a week of guest hosts filling in for Jimmy, starting Monday, October 30, 2017. The guest host for Thursday, November 2 was Jennifer Lawrence with guest Kim Kardashian West (KKW Beauty) and musical guest Linkin Bridge. (Randy Holmes/ABC via Getty Images)

A model poses during the annual World Bodypainting Festival in Poertschach, Austria, July 3, 2015. The event takes place from July 3 to 5 at lake Woerthersee in Austria's southern Carinthia province. (Photo by Heinz-Peter Bader/Reuters)