A girl participates in a New Year calligraphy contest in Tokyo, Japan, January 5, 2017. (Photo by Kim Kyung-Hoon/Reuters)

A girl competes in a hobby horsing competition in St. Petersburg, Russia, April 21, 2024. (Photo by Dmitri Lovetsky/AP Photo)

Afghan girls ride a donkey along a street in Argo district at Badakhshan province on July 30, 2024. (Photo by Omer Abrar/AFP Photo)

19 individually themed and hand crafted art suites have been newly designed by creatives from across the world – from a swedish artist who made a giant snow elephant in the room, to a french team who fused snow, ice and disco into a groovy sleeping experience. Each year, the hotel creates a new series of artist-designed accommodation spaces that add to the existing landscape of private rooms. (Photo by Icehotel.com/Exclusivepix Media)

A girl from Newar community is pictured with vermillion powder on her forehead as she takes part at the Ihi ceremony in Bhaktapur, Nepal on December 6, 2019. The two-day ceremony begins with purification rituals and ends with “Kanyadan” (giving away the virgin) of the girl by her father. A Newari girl gets married thrice in her life, first with Bel, the fruit of a wood-apple tree, secondly with the sun, and lastly with her future husband. (Photo by Monika Deupala/Reuters)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.