An employee in a bookshop adjusts packaged cigarettes which have to be sold in identical olive-brown packets bearing the same typeface and largely covered with graphic health warnings, with the same style of writing so the only identifier of a brand will be the name on the packet, in Sydney on December 1, 2012. A new world-first law forcing tobacco companies to sell cigarettes in identical packets came into effect Saturday in Australia in an effort to strip any glamour from smoking and prevent young people from taking up the habit. (Photo by William West/AFP Photo)

Wellcome trust employee Zoe Middleton poses behind an artwork entitled “My Soul” by Katharine Dowson, which consists of a laser etched lead chrystal glass formation in the shape of a brain, and was created using the artists own MRI Scan, at Wellcome Collection on March 27, 2012 in London, England. (Photo by Dan Kitwood/Getty Images)

The Facebook website is displayed on a laptop computer on May 9, 2011 in San Anselmo, California. An investigation by The Pew Research Center found that Facebook has become a player in the news industry as the popular social media site is driving an increasing amount of traffic to news web sites. (Photo Illustration by Justin Sullivan/Getty Images)

People participate in the annual Afropunk Music festival on August 27, 2016 in New York City. (Photo by Stephanie Keith/Getty Images)

Chinese paramilitary guards monitoring passengers as they head to their train to travel to their hometowns for the “Spring Festival” or Lunar New Year at Nantong Railway Station in Jiangsu province, near Shanghai Travellers taking part in the world' s largest annual human migration must be home by January 27 to usher in the new year on January 28. (Photo by AFP Photo/Stringer)

Comic Con fans in costume arrive for the 2nd day of the 2016 New York Comic Con at the Jacob Javits Center on October 7, 2016. The four- day event which runs October 6-9 is the largest pop culture event on the East Coast. (Photo by Timothy A. Clary/AFP Photo)

Fireworks explode around the London Eye wheel, the Big Ben clock tower and the Houses of Parliament to mark the beginning of the New Year in London, Britain, January 1, 2016. (Photo by Toby Melville/Reuters)

Swimmers in fancy costume take part in the New Year's Day swim at Saundersfoot in Wales, Britain, January 1, 2017. (Photo by Rebecca Naden/Reuters)