To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

An Indonesian boy waits as he prepares to catch offerings released by Hindu devotees of the Tengger tribe during the Yadnya Kasada festival, on the crater of Mount Bromo in Probolinggo on July 21, 2016. During the annual Yadnya Kasada festival the Tenggerese climb Mount Bromo, an active volcano, and seek the blessing from the main deity Hyang Widi Wasa by presenting offerings of rice, fruit, livestock and other local produce. (Photo by Juni Kriswanto/AFP Photo)

A Tengger tribesman prays at Mount Bromo during the annual Kasada ceremony in East Java on August 12, 2014. The Kasada ceremony is a festival held every 14th day of the Kasada month in the traditional Hindu lunar calender to honour Sang Hyang Widhi (God Almighty) and is based on the legend of Roro Anteng and Joko Seger from the Majapahit Kingdom, from which their Tengger tribe name originates. Hundreds of worshippers from the Tengger tribe offer food and livestock as a symbolic sacrifice which they throw into the crater for the blessings of safety and prosperity to their familyies and community. (Photo by Juni Kriswanto/AFP Photo)