When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.

Canada's Deanna Stellato-Dudek and Maxime Deschamps perform in the gala exhibition during the ISU Grand Prix of Figure Skating Final in Beijing on December 10, 2023. (Photo by Wang Zhao/AFP Photo)

A girl jumps over a campfire while celebrating Ivan Kupala Night, a traditional Slavic holiday not far from Kiev on July 6, 2013. During the celebration, originating in pagan times, people plait wreaths, jump over fires, and swim naked. (Photo by Sergei Supinsky/AFP Photo)

At a beauty contest to select the nation's Queen of Height during the first national convention of Tall People's Clubs in New York on July 29, 1949, little Charlie Young, only three feet, eleven inches tall, acting as judge, had a tough time making up his mind for the choice. The national minimum height requirement for women members is 5 feet 10 inches, and for men, 6 feet. (Photo by Robert Kradin/AP Photo)

Exhausted grave diggers rest in between funerals at a cemetery designated for Covid-19 victims in Bandung on June 15, 2021, as infection numbers soar in Indonesia. (Photo by Timur Matahari/AFP Photo)

This artist's scoreboard displays a fictional game between Mars and Earth, with Mars in the lead. It refers to the success rate of sending missions to Mars, both as orbiters and landers. Of the previous 39 missions targeted for Mars from around the world, 15 have been successes and 24 failures. For baseball fans, that's a batting average of .385. The United States has had 13 successes out of 18 attempts, or a “batting average” of .722. NASA's Curiosity rover, set to land on the Red Planet the evening of Aug. 5, 2012 PDT (morning of Aug. 6 EDT), will mark the United States' 19th attempt to tackle the challenge of Mars, and the world's 40th attempt. (Image by NASA/JPL-Caltech)

On August 31, 2012, a long filament of solar material that had been hovering in the sun's atmosphere, the corona, erupted out into space at 4:36 p.m. EDT. The coronal mass ejection, or CME, traveled at over 900 miles per second. The CME did not travel directly toward Earth, but did connect with Earth's magnetic environment, or magnetosphere, causing aurora to appear on the night of Monday, September 3. (Photo by NASA/GSFC/SDO via The Atlantic)

In this handout photo provided by Warner Brothers Pictures and Village Roadshow Pictures, Tom Cruise plays Lieutenant Colonel Bill Cage, a soldier who replays his last day while trying to fight aliens, in director Doug Liman's “All You Need Is Kill”. The film is set to premiere on March 14, 2014. (Photo by David James/Warner Brothers Pictures)