A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A U.S. army soldier exercises in front of a M270A1 multiple launch rocket system as they prepare for a live-fire training exercise of the 6-37th Field Artillery Regiment at a training area near the demilitarized zone separating the two Koreas, in Cheorwon, South Korea, March 9, 2016. (Photo by Kim Hong-Ji/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Firefighters work to put out flames during a wildfire in Sokcho, South Korea, April 5, 2019. South Korea grappled with the massive blaze that roared through forests and cities along the eastern coast, declaring a national emergency and mobilizing all available resources to bring the inferno under control. (Photo by Yonhap via Reuters)

Republic of Korea Air Force's (ROKAF) aerobatic unit “Black Eagles” maneuver their T-50B aircraft as they perform an air show at Clark Air Base on March 03, 2024 in Pampanga, Philippines. The Republic of Korea Air Force's (ROKAF) aerobatic unit “Black Eagles” is in the Philippines to conduct a series of air shows to mark the 75th anniversary of diplomatic relations between the Philippines and South Korea. (Photo by Ezra Acayan/Getty Images)