A snow moon rears above a sycamore tree at Burrow Hill Cider Farm in Somerset, UK in the last decade of February 2024. (Photo by Jeff Overs/The Times)

A curious trio of owl monkeys peep out of a tree hollow on the Marañón River near the city of Nauta, Peru in April 2024. (Photo by James Cai/Solent News)

A woman poses for a friend next to blossoming trees in the A.V. Fomin Botanical Garden, in Kyiv, Ukraine, Wednesday, April 10, 2024. (Photo by Vadim Ghirda/AP Photo)

Displaced girl looks on behind a tree outside a school turned into shelter, amid ongoing hostilities between Hezbollah and Israeli forces in Baabda, Lebanon on October 31, 2024. (Photo by Yara Nardi/Reuters)

Children play on an uprooted tree along a beach in Mele, Vanuatu that was once lined with vegetation, now largely lost to storms, erosion and other environmental pressures on Saturday, July 19, 2025. (Photo by Annika Hammerschlag/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Passengers pose for a selfie as they wait for the Night Tube train service at Oxford Circus on the London underground system in London, Britain August 20, 2016. The London Underground is starting its first-ever overnight service, a move city leaders hope will make the British capital a truly 24-hour city and bolster the local economy. (Photo by Paul Hackett/Reuters)

“The King”, Johnathon Haddock poses for a portrait with the Garland before the procession during “Castleton Garland Day” on May 29, 2019 in Castleton, England. The first records of Garland day date back to the 1700's and though it's true origins are not fully understood it is believed to be an ancient fertility rite with Celtic connections. (Photo by Dan Kitwood/Getty Images)