A visitor takes a selfie with a backdrop of sunflowers in full bloom at the E-World Sunflower Garden in Daegu, 237 kilometers southeast of Seoul, South Korea, 13 July 2024. (Photo by Yonhap/EPA)

Archie, a Chinese Crested dog, sits with his tongue out before the start of the 20th Annual Ugliest Dog Competition at the Sonoma-Marin Fair June 20, 2008 in Petaluma, California. Owners of ugly dogs travel to Petaluma from all over the country to participate in the annual contest. (Photo by Justin Sullivan/Getty Images)

“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

West Ham United's Mark Noble and Bournemouth's Dominic Solanke take a tumble during a match at London Stadium in London, Britain on January 1, 2020. (Photo by Eddie Keogh/Reuters)

Hindu devotees run through red hot embers as part of annual fire walking ritual during “Draupadi Amman” festival in Bangalore on June 9, 2019. (Photo by Manjunath Kiran/AFP Photo)

A lizard is seen hunting for fish during the daytime on May 04, 2017 in West Sumatra, Indonesia. (Photo by Riau Images/Barcroft Images)

A man walks past a stranded public transport bus on a road flooded by heavy rains in Mumbai, India, August 5, 2016. (Photo by Shailesh Andrade/Reuters)