Football fans watch a broadcast of the UEFA Euro 2020 round of 16 match between The Netherlands and Czech Republic on a terrace in Amsterdam, the Netherlands, 27 June 2021. Visitors had to be tested in advance and once did not have to keep a distance of 1.5 meters. As one of the relaxation of the corona measures, catering establishments are allowed to place large screens to show the matches. (Photo by Ramon van Flymen/EPA/EFE)

Creators of Mini Cooper continue on with their innovative way of promoting their product. First, it was the huge cardboard boxes, which looked like packaging for full sized Mini Coopers, left all over Amsterdam. Now they’ve hired a famous artist Alexa Meade, who is known for making 3-D objects look as if they are 2-D paintings. For this project, Alexa had to fly to Japan, where she turned a whole Mini Cooper into a “drawing”. Even if you know that what you’re seeing on the picture are 3-D objects, your brain refuses to accept this, making you think that Alexa is standing near a sloppy picture of a Mini Cooper.

LG Chile has continued the So Real It’s Scary campaign developed at Superheroes, Amsterdam, with their own prank, “Ultra Reality: What would you do in this situation?” The video shows an office set up with an 84 inch HD television screen which appears to be a window frame. Job seekers arrive for their interview but freak out when they see what appears to a meteor destroying the city through the window.

A rose lies on a plastic sheet covering a victim of a Malaysian Airlines Boeing 777 plane which was downed on Thursday near the village of Rozsypne, in the Donetsk region July 18, 2014. International prosecutors investigating the downing of flight MH17 over eastern Ukraine in 2014 say the missile that hit the plane was fired from territory controlled by Russian-backed rebels. They said the missile launcher was brought into Ukraine from Russia. All 298 people on board the Boeing 777 died when it broke apart in midair flying from Amsterdam to Kuala Lumpur. The JIT investigation's findings are meant to prepare the ground for a criminal trial. (Photo by Maxim Zmeyev/Reuters)

Tattooist Jay Freestyle, who is based in Amsterdam, creates what only can be described as works of art that last forever on his clients' skin. His style is freehand – without any sketch or stencil and he inks the incredible drawings straight onto body parts. They might look expertly planned, but the swashes of colour, detailed line work and geometric shapes are all the result of some clever improvisation. Photo: An amazing example of his mixed style. (Photo by Jay Freestyle/360 Media Solutions)

Annelie Vandendael was born in Belgium and grew up in the South of France. After college she came back to Belgium to study at the Royal Academy of Fine Arts (Kask) in Genth where she got a master degree in Photography; Images have always been a passion for her. After finishing her studies, she was invited to “La Fabrica”, the Benetton Communication and Research Center in Treviso, Italy. She was also nominated for the photo academy Award in the Netherlands and won the Award of the Roorda Agency, Amsterdam. (Photo by Annelie Vandendael)