A cyclist rides the path around Lake Harriet on Memorial Day in Minneapolis on Monday, May 25, 2020. The area around the Lake Harriet Bandshell was busy but not crowded on Memorial Day evening. (Photo by Jeff Wheeler/Star Tribune via AP Photo)

An armed police officer checks the documents of a cyclist at a checkpoint placed to implement a curfew in the country's capital amid rising coronavirus disease (COVID-19) cases, in Caloocan City, Metro Manila, Philippines, March 16, 2021. (Photo by Eloisa Lopez/Reuters)

Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Krystian Herba, a Polish extreme cyclist jumps up the steps of Eureka Tower on a bicycle as he breaks a Guinness World Record at Eureka Tower on February 4, 2014 in Melbourne, Australia. Herba jumped up 2,919 steps on his bicycle in 1 hour 45 minutes without supporting himself with his hands or feet to break his own Guinness World Record. (Photo by Scott Barbour/Getty Images)

An Indian cyclist pedals with a child during heavy rain in Mumbai, Maharashtra state, India, Friday, July 24, 2015. Several parts of the city witnessed heavy rain Friday. The monsoon rains which usually hit India from June to September are crucial for farmers whose crops feed hundreds of millions of people. (Photo by Rajanish Kakade/AP Photo)

Switzerland's cyclist Marlen Reusser reacts after placing second in the women' elite time trial race of the UCI World Championships Road Cycling Flanders 2021, in Bruges, on September 20, 2021. UCI World Championships Road Cycling Flanders 2021 takes place from September 19 until September 26, 2021, in several cities in the Belgian region of Flanders. (Photo by Simon Wilkinson/BELGA via AFP Photo)

Dutch cyclist Fabio Jakobsen's bicycle (behind, L) flies through the air as he collides with compatriot Dylan Groenewegen (on the ground, L) during the opening stage of the Tour of Poland race in Katowice, southern Poland on August 5, 2020. The Dutch rider was fighting for his life on Wednesday after he was thrown into and over a barrier at 80km/h in a sickening conclusion to the opening stage of the Tour of Poland. (Photo by Szymon Gruchalski/Forum/AFP Photo)

A cyclist climbs over a tree fallen atop a car after a heavy storm in Amsterdam, the Netherlands, July 25, 2015. One person was killed as the most severe July storm ever recorded in the Netherlands swept across the country on Saturday, delaying flights and disrupting road and rail traffic. Dozens of flights were delayed at Amsterdam's Schiphol Airport and authorities warned travellers not to take to the road as gale-force winds and rain lashed the country, prompting the meteorological service to issue a “Code Red” warning. (Photo by Cris Toala Olivares/Reuters)