KidZania provides children and their parents a safe, unique, and very realistic educational environment that allows kids between the ages of four to twelve to do what comes naturally to them: role-playing by mimicking traditionally adult activities. As in the real world, children perform “jobs” and are either paid for their work (as a fireman, doctor, police officer, journalist, shopkeeper, etc.) or pay to shop or to be entertained. The indoor theme park is a city built to scale for children, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of “establishments” sponsored and branded by leading multi-national and local brands.

Children hitch a ride with a passing tram in Dnipro, Ukraine on March 19, 2024. (Photo by Jack Hill/The Times)

A girl lights a candle during an Easter service in the Volodymyrsky Cathedral, amid Russia's attack on Ukraine, in Kyiv, Ukraine, on May 4, 2024. (Photo by Alina Smutko/Reuters)

Without bothering Jung and its "Puer aeternus" or Pascoli with its "Little Boy", we can certainly agree that, somewhere inside each of us, there's a young core, instinctive, creative but also innocent and naïve. What would happen if this intimate essence would be completely revealed?

A girl practices martial arts during a training at a school in Syrian opposition-held village of al-Jeineh, Syria on April 11, 2021. (Photo by Khalil Ashawi/Reuters)

Aldi SugandaRizal (2 years-old) smoking a cigarette while playing at the family home in Sekayu district, South Sumatera, Indonesia on May 23, 2010. (Photo by Ardiles Rante/Barcroft Media)

A homeless street child looks in the window of a car in Jammu, India, Friday, January 6, 2017. Some 800 million people in the country live in poverty, many of them migrating to big cities in search of a livelihood and often ending up on the streets. (Photo by Channi Anand/AP Photo)