Model presents a creation from the Amir Slama collection during Sao Paulo Fashion Week in Sao Paulo, Brazil August 30, 2017. (Photo by Paulo Whitaker/Reuters)

“It’s Fashion Week in Sao Paulo, Brazil and you don’t have to be a celebrity or a designer to check out these couture pieces. Subway stations were used as improvised catwalks in order to give the general public a chance to see these creations up close and at the price of a subway fare”. – Reuters. Photo: A model presents a creation in a subway station during the Sao Paulo Fashion Week in Sao Paulo October 27, 2013. (Photo by Paulo Whitaker/Reuters)

A visitor poses for a picture during Sao Paulo Fashion Week in Sao Paulo, Brazil, March 16, 2017. (Photo by Nacho Doce/Reuters)

Revellers parade for Gavioes da Fiel samba school during carnival in Sao Paulo, Brazil, February 6, 2016. (Photo by Paulo Whitaker/Reuters)

A model wears a creation from the Alexandre Herchcovitch winter collection during the Sao Paulo Fashion Week in Sao Paulo, Brazil, Sunday, October 18, 2015. (Photo by Andre Penner/AP Photo)

Model presents a creation from the Agua de Coco por Liana Thomaz collection during the Sao Paulo Fashion Week in Sao Paulo, Brazil on April 21, 2018. (Photo by Nacho Doce/Reuters)

A visitor holds up her toy bunny to the aquarium glass in front of Aurora the Russian polar bear at the Sao Paulo Aquarium in Sao Paulo, Brazil, Thursday, April 16, 2015. (Photo by Andre Penner/AP Photo)

Models present creations from Vislumbre during Fashion Weekend Plus Size in Sao Paulo, Brazil, March 19, 2017. (Photo by Paulo Whitaker/Reuters)