The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

The second of six C-17 Globemaster III airlifters for the United Arab Emirates Air Force and Air Defence is being assembled at the Boeing assembly facility on May 10, 2011 in Long Beach, California. The UAE will take delivery of three more C-17s this year and two in 2012 as it modernizes its airlift capabilities. (Photo by Kevork Djansezian/Getty Images)

A woman at Foyles bookshop looks at a copy of J. K. Rowling's latest novel “The Casual Vacancy” which has gone on sale today starting at 8:00 am on September 27, 2012 in London, England. “The Casual Vacancy” is J. K. Rowling's first book aimed at an adult readership and is centered on a parish council election in a small West Country town. (Photo by Oli Scarf)

Prince Harry and Pippa Middleton look-a-likes stage a walkabout In Soho to launch Alison Jackson's new book 'EXPOSED' on December 7, 2011 in London, England. (Photo by Ben Pruchnie/Getty Images)

A Palestinian boy herds sheep in front of the ruins of Yasser Arafat International Airport, which was bombed by Israel in the past, in Rafah in the southern Gaza Strip February 5, 2016. Nabil Shurafa's travel agency in Gaza was once packed with clients booking flights to London, Paris, New York or cities across the Arab world. These days, he's lucky if anyone comes in, as so few people can get out. (Photo by Ibraheem Abu Mustafa/Reuters)

A model presents a creation from the collection by Amato Couture, of the United Arab Emirates, during the Arab Fashion Week in Gulf emirate of Dubai, United Arab Emirates, 28 March 2022. (Photo by Ali Haider/EPA/EFE)

Children play at the Ryoji Ikeda exhibition “the transfinite” at the Park Avenue Armory on June 10, 2011 in New York City. The audio visual installation, which will close after tomorrow, features two back-two-back screens displaying a continual loop of sounds, fragments of numbers and strobe-lit patterns that echo the Japanese artist's interest in mathematics, the subconscious and the digital world. (Photo by Spencer Platt/Getty Images)

A member of the United Arab Emirates armed forces gestures as the first batch of UAE military personnel returns from Yemen in Abu Dhabi, November 7, 2015. (Photo by Reuters/United Arab Emirates News Agency WAM)