The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A woman at Foyles bookshop looks at a copy of J. K. Rowling's latest novel “The Casual Vacancy” which has gone on sale today starting at 8:00 am on September 27, 2012 in London, England. “The Casual Vacancy” is J. K. Rowling's first book aimed at an adult readership and is centered on a parish council election in a small West Country town. (Photo by Oli Scarf)

A woman cartwheels through the Coachella Valley Music and Arts Festival in Indio, California April 10, 2015. (Photo by Lucy Nicholson/Reuters)

A costumed guest attends WonderCon Anaheim 2015 at Anaheim Convention Center on April 4, 2015 in Anaheim, California. (Photo by Araya Diaz/WireImage)

The moon is seen in its waxing gibbous stage as it rises behind the helicopter from the original Batman television show, which people can ride at the New Jersey State Fair, Saturday, June 22, 2013, in East Rutherford, N.J. The moon, which will reach its full stage on Sunday, is expected to be 13.5 percent closer to earth during a phenomenon known as supermoon. (Photo by Julio Cortez/AP Photo)

Prince Harry and Pippa Middleton look-a-likes stage a walkabout In Soho to launch Alison Jackson's new book 'EXPOSED' on December 7, 2011 in London, England. (Photo by Ben Pruchnie/Getty Images)

A police officer removes a reveler from standing on a post as they guard and clear the street of revelers dressed in holiday themed costumes during SantaCon in New York Saturday, December 12, 2015. As thousands of Santa-suited merrymakers prepare to hit the city's streets and bars, organizers of the annual pub crawl say they're taking more steps than ever to deter naughty behavior. (Photo by Andres Kudacki/AP Photo)

Alpacas peek out of their box in Kielnarowa, Poland, June 11, 2014. A total of 35 female and 3 male alpacas were imported from Chile by the Rzeszow University of Information Technology and Management Center Zoo to be used for the therapy of children. Alpacas also provide one of the most expensive wools. (Photo by Darek Demanowicz/EPA)