A half-naked shrine parishioner using a wooden tub pours cold water onto himself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. Pouring cold water on their bodies is believed to purify their souls. (Photo by Eugene Hoshiko/AP Photo)

Photographer Gregg Segal travelled the world to document children and the food they eat in a week. Partly inspired by the increasing problems of childhood obesity, he tracked traditional regional diets as yet unaffected by globalisation, and ironically, found that the healthiest diets were often eaten by the least well off. (Photo by Gregg Segal/The Guardian)

Maria Gabriela de Faria arrives at Nickelodeon's 28th annual Kids' Choice Awards at The Forum on Saturday, March 28, 2015, in Inglewood, Calif. (Photo by Chris Pizzello/Invision/AP Photo)

Model Heidi Klum and TV personality Nick Cannon speak onstage during Nickelodeon's 24th Annual Kids' Choice Awards at Galen Center on April 2, 2011 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)

An Iraqi Kurdish Peshmerga takes part in a graduation ceremony at the Zakho military academy in the Iraqi Kurdish town of Zakho, some 500 kilometres north of Baghdad, on January 30, 2018. (Photo by Safin Hamed/AFP Photo)

A marine aims an RPG-7, a portable rocket- propelled grenade launcher, during military exercises conducted by the Russian Pacific Fleet' s naval infantry unit at the Bamburovo firing range on February 2, 2017. The drills are a part of preparations for the Suvorov Attack and Sniper Line army competitions. (Photo by Yuri Smityuk/TASS)

A man and a woman both wounded by what locals say was recent shelling by Ukrainian forces, react as they sit in an ambulance in Donetsk August 23, 2014. (Photo by Maxim Shemetov/Reuters)

Tim Macpherson is a UK based advertising photographer who started his career shooting Editorial for magazines. His works are published in best advertising photographers book Lurzers. He works for The sunday times, Nikon, phillips etc. Photoset is short, but very creative.