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Contestant Emilce Lezcano, center, prepares for the evening gown portion of the “Miss Gordita” beauty contest in Asuncion, Paraguay, Saturday, April 25, 2015. In their elegant evening gowns and elaborate hair styles, the contestants defy the conventional idea that only skinny women can be beautiful. (Photo by Jorge Saenz/AP Photo)

Contestant Emilce Lezcano, center, prepares for the evening gown portion of the “Miss Gordita” beauty contest in Asuncion, Paraguay, Saturday, April 25, 2015. In their elegant evening gowns and elaborate hair styles, the contestants defy the conventional idea that only skinny women can be beautiful. (Photo by Jorge Saenz/AP Photo)
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28 Apr 2015 13:17:00
British underwater photographer of the year – winner. “Love Birds” by Grant Thomas (UK). Location: Luss Pier, Loch Lomond, Scotland. Thomas’s initial idea was to frame a split shot of one swan feeding below the surface of the water but when he noticed how comfortable they were around him he was confident, with some patience, he could get that magical shot of the two. (Photo by Grant Thomas/UPY 2018)

British underwater photographer of the year – winner. “Love Birds” by Grant Thomas (UK). Location: Luss Pier, Loch Lomond, Scotland. Thomas’s initial idea was to frame a split shot of one swan feeding below the surface of the water but when he noticed how comfortable they were around him he was confident, with some patience, he could get that magical shot of the two. (Photo by Grant Thomas/UPY 2018)
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16 Feb 2018 00:02:00
A member of staff prepares herself a crisp sandwich in the Simply Crispy sandwich cafe in Belfast, northern Ireland January 12, 2015. The sandwich shop which opened on Monday is the world's first crisp sandwich cafe, local media reported. The idea of a crisp sandwich cafe started as a joke article on a website called Ulster Fry.(Photo by Cathal McNaughton/Reuters)

A member of staff prepares herself a crisp sandwich in the Simply Crispy sandwich cafe in Belfast, northern Ireland January 12, 2015. The sandwich shop which opened on Monday is the world's first crisp sandwich cafe, local media reported. The idea of a crisp sandwich cafe started as a joke article on a website called Ulster Fry. The hilarious piece poked fun at recent ridiculous foody trends like the cereal café that opened in London last year. What was once a satirical joke has now become reality, after Belfast cafe owner Andrew McMenamin decided to make it happen. Customers will be able to choose their bread and crisps and add cheese or ham to their sandwich, which will be served with soup and chips. (Photo by Cathal McNaughton/Reuters)
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13 Jan 2015 13:41:00
Genetic Portraits By Ulric Collette

Canada-based photographer and graphic designer Ulric Collette came up with probably the coolest family photo shoot idea ever.
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11 Jul 2013 08:23:00
Feet First Travel Photography By Tom Robinson

London photographer Tom Robinson got the idea for his Feet First series in 2005 while sitting on Brighton beach (England) with his new girlfriend Verity.
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13 Aug 2013 10:02:00
Anatomy of Tech Gadgets

Mads Peitersen, a professional artist from Denmark, came up with a clever idea of illustrating the anatomy of technology gadgets. Some of the following drawings are commissioned by the manufacturer and some are just for fun. Enjoy!
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31 Jul 2012 06:01:00
Multiple Exposures By Marcelo Maragni

Marcelo Maragni was born in Sao Paulo, Brazil. According to his mother’s idea, he was ment to be an architect in a quest of changing the world. Instead, he preferred to take possession of his father’s camera and learn another craft on his own.
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20 Jun 2015 17:35:00
Umbrella Sky In Agueda, Portugal

Agueda in Portugal is the setting for this wonderful installation by Sextafeira called Floating Umbrellas. This colorful creation is a part of the Agitagueda art festival. Due to the fact that the same idea was used last year this is the second time the streets of this town have been covered with loads of vivid umbrellas, providing shade, as well as a wonderful sight. The people loved it so much that the repetitive nature of the installation does not carry the risk of becoming boring, but rather turning into a wonderful tradition.
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12 Aug 2014 10:06:00