Model presents a creation from the Amir Slama collection during Sao Paulo Fashion Week in Sao Paulo, Brazil August 30, 2017. (Photo by Paulo Whitaker/Reuters)

A visitor poses for a picture during Sao Paulo Fashion Week in Sao Paulo, Brazil, March 16, 2017. (Photo by Nacho Doce/Reuters)

“It’s Fashion Week in Sao Paulo, Brazil and you don’t have to be a celebrity or a designer to check out these couture pieces. Subway stations were used as improvised catwalks in order to give the general public a chance to see these creations up close and at the price of a subway fare”. – Reuters. Photo: A model presents a creation in a subway station during the Sao Paulo Fashion Week in Sao Paulo October 27, 2013. (Photo by Paulo Whitaker/Reuters)

A model wears a creation from the Alexandre Herchcovitch winter collection during the Sao Paulo Fashion Week in Sao Paulo, Brazil, Sunday, October 18, 2015. (Photo by Andre Penner/AP Photo)

Revellers parade for Gavioes da Fiel samba school during carnival in Sao Paulo, Brazil, February 6, 2016. (Photo by Paulo Whitaker/Reuters)

Models present creations from Vislumbre during Fashion Weekend Plus Size in Sao Paulo, Brazil, March 19, 2017. (Photo by Paulo Whitaker/Reuters)

Models pose in creations from the Salinas collection during Sao Paulo Fashion Week in Sao Paulo, Brazil, Wednesday, April 25, 2018. (Photo by Andre Penner/AP Photo)

Competitors prepare backstage before the 2015 Brazil Miss and Mister Fitness contest in Sao Paulo, Brazil, June 18, 2015. Some 96 men and women from all across the country competed in the event. (Photo by Paulo Whitaker/Reuters)