A member of the German wireless police picks up signals on the radio equipment he carries on his back, while his colleague takes notes. (Photo by General Photographic Agency/Getty Images). Circa 1925

A Mark IV tank, part of the parade at the Lord Mayor's Show in London. (Photo by Topical Press Agency/Getty Images). November 1917

A workman takes a siesta on a girder during the building of Radio City, the city of New York spread out below. (Photo by General Photographic Agency/Getty Images). Circa 1933

The Verreauxs Sifaka, otherwise known as Dancing Sifaka, who was caught strutting its stuff in Madagascar, has definitely learnt a lesson or two from King Julian – from the 2005 film “Madagascar”. Raising both of its arms and lunging from side to side, this lemur definitely likes to move it, move it. (Photo by Shannon Wild/Caters News Agency)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

People stop to look at the thousands of so-called “love locks”, or “love padlocks”, that hang from a fence across the Hohenzollernbruecke bridge on September 13, 2011 in Cologne, Germany. Love locks are a growing phenomenon in cities across Europe and are meant by the couples who leave them behind as a symbol of their powerful and undying love for one another. (Photo by Dennis Grombkowski/Getty Images)