A young man shows off his new Sony PlayStation Vita portable gaming device that he just bought at the Sony Store during the official German launch of the new Vita on February 21, 2012 in Berlin, Germany. Several hundred video gaming enthusiasts waited hours in line to be among the first to buy the new device. (Photo by Sean Gallup/Getty Images)

Presenters Jennifer Lopez and Cameron Diaz speak onstage during the 84th Annual Academy Awards held at the Hollywood & Highland Center on February 26, 2012 in Hollywood, California. (Photo by Kevin Winter/Getty Images)

Getting it done. Felicity, an athlete at an amateur weightlifting competition in a small local gym. (Photo by Clinton Bradbury/Women in Sport Photo Action Awards 2021)

A frog appears to have a big smile for the camera, Russia. Things are heating up at the Comedy Wildlife Photography Awards as the shortlisted final 40 entries are revealed. This year's competition has featured over 2200 hilarious entries from around the world with photos including a fox face planting in the snow, a dancing brown bear and a pair of seemingly headless penguins – all beautifully photographed with perfect comedy timing and a strong conservation message. (Photo by Artyom Krivosheev/Barcroft Images/Comedy Wildlife Photography Awards 2016)

Sorana Cirstea of Romania hits the ball against Jie Zheng if China during the Sony Ericsson Open at Crandon Park Tennis Center on March 22, 2011 in Key Biscayne, Florida.

Galapagos – Rocking the Cradle: Four major ocean currents converge along the Galapagos archipelago, creating the conditions for an extraordinary diversity of animal life, April 25, 2016. The islands are home to at least 7,000 flora and fauna species, of which 97 percent of the reptiles, 80 percent of the land birds, 50 percent of the insects and 30 percent of the plants are endemic. (Photo by Thomas P. Peschak for National Geographic/World Press Photo)

Athlete: Aaron Chase Location: Brooklyn, NY, United States. Image is from the Red Bull Illume Image Quest 2016 contest. Category Winner: New Creativity. (Photo by Ale Di Lullo/Red Bull Illume)

“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”