A woman uses the Aurasma app on an iPad which displays a virtual 3D animation of a Thundercat character which her colleague pretends to fight at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)

Switzerland's Lea Sprunger in action during the 300m hurdles race during the Weltklasse Zurich Inspiration Games, a virtual international athletics meeting with 30 athletes in eight disciplines at seven venues worldwide, in the Letzigrund stadium in Zurich, Switzerland, Thursday, July 9, 2020. (Photo by Arnd Wiegmann/Reuters)

Members of the Delirio dance company perform during the “Hechizo” (Spell) virtual show, inspired by the legend of the merry widow on Hallo​ween night, in Cali, Colombia, 31 October 2020. (Photo by Ernesto Guzman Jr./EPA/EFE)

Footages of virtual girl group MAVE is played at the control room of MBC in Seoul, South Korea on February 28, 2023. (Photo by Kim Soo-hyeon/Reuters)

Celebrities attend The National Reality TV Awards 2016 at the Porchester Hall in London, United Kingdom on September 29, 2016. (Photo by FameFlynet UK)

A girl looks up at the trophy she won after competing in a child beauty pageant at Northcote Town Hall on July 30, 2011 in Melbourne, Australia. The controversial child beauty competition, kicked off today in Melbourne despite complaints and demonstrations by pageant opponents. Organised by the US-based pageant company that produces reality TV show “Toddlers and Tiaras”, Australian contestants will have the opportunity to pose with the reality show star, six year-old Eden Wood. (Photo by Scott Barbour/Getty Images)

A picture taken on March 16, 2017 shows women dressed up as mermaids posing by a pool at a mermaid training school in Moscow. Russian women who have dreamt of becoming a mermaid since their youngest years, start turning their fantasies into reality with a new type of fitness – mermaid swimming. (Photo by Natalia Kolesnikova/AFP Photo)

A visitor tries out Lenovo augmented reality glasses with the Star Wars Jedi Challenges during the Mobile World Congress in Barcelona, Spain, February 26, 2018. The Mobile World Congress, the world' s biggest mobile fair, is held in Barcelona from February 26 to March 1. (Photo by Yves Herman/Reuters)