Every November (AKA Dinovember), Refe Tuma and his wife pose their kids’ plastic dinosaurs engaging in activities in order to convince their kids the toys come to life while they sleep. It started out small, with dinosaurs stealing food from the kitchen and making small messes, but Dinovember quickely escalated into dinosaurs playing board games, kidnapping other toys, and watching that scene from The Land Before Time while crying tiny little toy dinosaur tears made from paper.

The arctic hare, or polar rabbit, is a species of hare which is adapted largely to polar and mountainous habitats. The arctic hare survives with a thick coat of fur and usually digs holes in the ground or under snow to keep warm and sleep. Arctic hares look like rabbits but have shorter ears, are taller when standing, and, unlike rabbits, can thrive in cold climates. They can travel together with many other hares, sometimes huddling with dozens or more, but are usually found alone, taking, in some cases, more than one partner. The arctic hare can run up to 60 kilometres per hour (40 mph). Its predators include the arctic wolf, arctic fox, and ermine.

Seattle-based Jeremy Veach has been the proud owner of Norm, his four-legged friend, since the pup was just 8 weeks old (he’s now 1 1/2). Soon after Jeremy got him, he started taking photos of the photogenic dog, inspired by some canine favorites like good ‘ol Maddie, and began posting them on Instagram. (Jermzlee now has almost 24,000 followers.)

The Elterwater quarry in Cumbria, North West England on June 12, 2023 which has now reached a water level that reveals a hidden heart shape in the stone. (Photo by Steven Lomas/Animal News Agency)

When Dutch photographer Marcel Heijnen moved to Hong Kong, the territory’s shop cats instantly caught his eye. While the “feline emperors” are the stars, his shots also offer insights into Hong Kong’s wares, from dried fish to paper. Here: Hong Kong Shop Cats #17. (Photo by Marcel Heijnen/Blue Lotus)

A woman walks past a stall at a market in Banjul, Gambia December 15, 2016. (Photo by Afolabi Sotunde/Reuters)

A face mask is placed on one of the 'Three business men who brought lunch' statues on Swanston street on March 29, 2020 in Melbourne, Australia. All international arrivals into Australia from midnight on Saturday will be placed into mandatory quarantine in hotels for 14 days as the Federal Government increases restrictions to stop the spread of COVID-19. (Photo by Asanka Ratnayake/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.