“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A woman receives a traditional cleansing in the church of San Simon in Iztapa, Chimaltenango, Guatemala, October 28, 2015. People in Guatemala revere San Simon, also known by his Mayan name Maximon o Ry Laj Man, on October 28 annually. For some devotees, San Simon is synonymous with prosperity and happiness, while others associate him with witchcraft, paganism and a protector for drunkards. Since the 19th century, devotees have offered money, liquor or tobacco in exchange for his blessings. (Photo by Jorge Dan Lopez/Reuters)

“That’s the only way to show how we really are” – sweaty, exhausted, but happy, actress and singer Juliette Lewis said about the idea of a photo collection capturing musicians moments after a concert. Photographer Matthias Willi and journalist Olivier Joliat have persuaded about 100 bands to take part in their “The Moment After the Show” project since 2005. Photo: Iggy Pop. (Photo by Matthias Willi/Olivier Joliat/The Moment After The Show)

A Hindu devotee wearing a t-shirt printed with a portrait of Lord Shiva takes a holy dip while participating in the “Bol Bom” pilgrimage in Kathmandu August 10, 2015. The faithful, chanting the name of Lord Shiva, run about 15 km (9 miles) barefooted toward Pashupatinath temple seeking good health, wealth and happiness. (Photo by Navesh Chitrakar/Reuters)

French actress Frederique Bel arrives for the NRJ Music Awards ceremony at the Festival Palace in Cannes December 13, 2014. (Photo by Eric Gaillard/Reuters)

Singer Taylor Swift poses at the 2016 iHeartRadio Music Awards in Inglewood, California, April 3, 2016. (Photo by Danny Moloshok/Reuters)

Singer Zendaya arrives at the 2015 American Music Awards in Los Angeles, California November 22, 2015. (Photo by David McNew/Reuters)

Revelers dance at the Old Settler's Music Festival in Driftwood, Texas, U.S. on April 22, 2017. (Photo by Mohammad Khursheed/Reuters)