As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

Adam Ghiggio from Australia poses next to mutant mannequins which are lined up to be used as displays for the new video game “Rage” at the Los Angeles Convention Center on June 5, 2011 in Los Angeles, California. The Electronic Entertainment Expo officially starts on Tuesday. (Photo by Kevork Djansezian/Getty Images)

Jourdan Dunn poses for photographers upon arrival at the MTV European Music Awards 2016 in Rotterdam, Netherlands, Sunday, November 6, 2016. (Photo by NIVIERE/SIPA Press/Rex Features/Shutterstock)

Bebe Rexha performs on stage at the 2016 MTV Europe Music Awards at the Ahoy Arena in Rotterdam, Netherlands, November 6, 2016. (Photo by Yves Herman/Reuters)

Model Adriana Lima attends Madonna presents An Evening of Music, Art, Mischief and Performance to benefit Raising Malawi at Faena Forum on December 2, 2016 in Miami Beach, Florida. (Photo by Jeff Kravitz/FilmMagic for Raising Malawi)

Actor Chantel Jeffries attends the 2018 Billboard Music Awards at MGM Grand Garden Arena on May 20, 2018 in Las Vegas, Nevada. (Photo by Steve Marcus/Reuters)

Kim Kardashian West attends the opening night of the new musical “The Cher Show” on Broadway at Neil Simon Theatre on December 03, 2018 in New York City. (Photo by Splash News and Pictures)