A major new exhibition exploring the irresistible force of cuteness in contemporary culture at Somerset House, London on January 24, 2024. From emojis to internet memes, video games to plushie toys, food to loveable robotic design, cuteness has taken over our world. (Photo by Paul Quezada-Neiman/Alamy Live News)

Kazakhstan's Nadezhda Dubovitskaya reacts as she competes in the women's high jump qualification of the athletics event at the Paris 2024 Olympic Games at Stade de France in Saint-Denis, north of Paris, on August 2, 2024. (Photo by Andrej Isakovic/AFP Photo)

Runners hoist another runner into the air after completing The Color Run All-Star 5K as part of the All-Star Baseball game festivities, Saturday, July 11, 2015, at Sawyer Point Park, in Cincinnati. After more than two years of planning and sprucing up, city organizers say everything's in place for a smooth, safe and fun five days of events that began Friday morning with the opening of Major League Baseball's fan festival. There will be concerts, exhibits, celebrity softball, the Home Run Derby and other activities capped by Tuesday night's game. (Photo by John Minchillo/AP Photo)

“Itasha (痛車), literally “painmobile”, is a Japanese term for an otaku fad of individuals decorating the bodies of their cars with fictional characters of anime, manga, or video games (especially bishōjo game or eroge). These characters are predominately “cute” female. The decorations usually involve paint schemes and stickers. Automobiles are called Itasha, while similar motorcycles and bicycles are called itansha (痛単車) and itachari (痛チャリ), respectively”. – Wikipedia


Photo: A visitor takes pictures of an anime-decorated «Itasha» car displayed during the “Moe Fes in Washimiya” at Washimiya Town Hall on July 18, 2009 in Washimiya, Saitama, Japan. Itasha, a word derived from “itai” (painful) and “sha” (car), are vehicles decorated with mostly female characters from Japanese manga, anime and video games. (Photo by Kiyoshi Ota/Getty Images)

Netherland's Kitty van Male is hit in the face by Argentina's Agustina Habif during the women's quarterfinal field hockey game, August 15, 2016. (Photo by Carl de Souza/AFP Photo)

Cosplay fans attend the Animation Comic Games (ACG) Culture Festival in Xi'an, capital of northwest China's Shaanxi Province, May 28, 2017. The festival kicked off on Saturday, attracting lots of cosplay fans. (Photo by Liu Xiao/Xinhua)

Anne Leanzo, of Virginia, plays Ash from the Evil Dead movie and her daughter Gina, 15, plays Lilith from the Borderlands video game during Comic-Con 2017 in San Diego, California, July 22, 2017. (Photo by Bill Wechter/AFP Photo)

Members of the Knights Guard clean the ice during the Vegas Golden Knights' game against the Anaheim Ducks at T-Mobile Arena on January 14, 2021 in Las Vegas, Nevada. The Golden Knights defeated the Ducks 5-2. (Photo by Ethan Miller/Getty images/Profimedia)