Actress Tiffany Haddish sits on top of two garbage cans after getting shoved down by passerbys with a scraped knee only to have Billy Crystal come to her rescue filming “Here Today” in Brooklyn, New York on October 28, 2019. (Photo by Christopher Peterson/Splash News and Pictures)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)

President Barack Obama with does the tango with a dancer during the State Dinner at the Centro Cultural Kirchner, Wednesday, March 23, 2016, in Buenos Aires, Argentina. (Photo by Pablo Martinez Monsivais/AP Photo)

British actress Iris Law arrives for the screening of the film “Forever Young (Les Amandiers)” at the 75th edition of the Cannes Film Festival in Cannes, southern France, on May 22, 2022. (Photo by Piroschka Van De Wouw/Reuters)

American singer Jennifer Lynn Lopez, also known as J.Lo reacts after winning the MTV Generation Award at the MTV Movie & TV Awards at Barker Hangar in Santa Monica, California, U.S., June 5, 2022. (Photo by Mario Anzuoni/Reuters)

Brazilian singer Larissa de Macedo Machado, better known by her stage name Anitta is seen outside Schiaparelli during Paris Fashion Week – Haute Couture Fall Winter 2022 2023 – Day One on July 04, 2022 in Paris, France. (Photo by Spread Pictures/The Mega Agency)

UK Love Island star Tasha Ghouri stuns fans by posing braless in an open blazer jacket in the last decade of August 2022. (Photo by instagram)