As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

Adam Ghiggio from Australia poses next to mutant mannequins which are lined up to be used as displays for the new video game “Rage” at the Los Angeles Convention Center on June 5, 2011 in Los Angeles, California. The Electronic Entertainment Expo officially starts on Tuesday. (Photo by Kevork Djansezian/Getty Images)

Workers carry a rope line to fasten a decommissioned ship at the Alang shipyard in the western Indian state of Gujarat, March 27, 2015. The European Union plans to impose strict new rules on how companies scrap old tankers and cruise liners, run aground and dismantled on beaches in South Asia. However the practice in India, Bangladesh and Pakistan, hazardous for humans and the environment, will still be hard to stop. European, Turkish and Chinese recyclers are set to benefit from the revamped standards. Depending on raw material prices, ship owners can make up to $500 per tonne of steel from an Indian yard, compared with $300 in China and just $150 in Europe. (Photo by Amit Dave/Reuters)

This image taken from video provided by TVBS shows a commercial airplane clipping an elevated roadway just before it careened into a river in Taipei, Taiwan, Wednesday, February 4, 2015. The ATR-72 prop-jet aircraft had 58 people aboard. (Photo by AP Photo/TVBS)

A woman walks past a giant Pac-Man in Tokyo's Shinjuku area, Wednesday, August 12, 2015. The three-meter (about nine feet and 10 inches)-tall Pac-Man and other video game characters, made of Lego bricks, were on display to promote the upcoming movie “Pixels”. (Photo by Ken Aragaki/AP Photo)