A group of friends dance the night away at Latitude Festival in Suffolk, United Kingdom on July 22, 2021. Suffolk, returns as a covid test event after a year off due to the pandemic. (Photo by Guy Bell/Alamy Live News)

A glitter rainbow mini dress, worn by Taylor Swift in her “End Game” music video, and other outfits in the William Morris Gallery in London, United Kingdom on March 31, 2023 unveils an exhibition of fashion designer Ashish. (Photo by Guy Bell/Alamy Live News)

Neon Naked Life Drawing in London, United Kingdom on August 23, 2022. Combining UV light and reactive body paints, Neon Naked brings an alternative, vibrant and psychedelic exploration to life drawing classes. (Photo by Guy Corbishley/Alamy Live News)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Solid Light, an exhibition of the immersive works of Anthony McCall, opens at Tate Modern in London on June 25, 2024. Installations use beams of light projected through a thin mist to create large three-dimensional forms. (Photo by Guy Bell/Alamy Live News)