Workers attach a hat to a pinata depicting the drug lord Joaquin “El Chapo” Guzman at a workshop in Reynosa, July 21, 2015. Guzman broke out of Mexico's top maximum security prison through a tunnel built into his cell earlier this month. (Photo by Daniel Becerril/Reuters)

Devil Ark manager Dean Reid reacts as Tasmanian Devil joeys climb on him before the first shipment of healthy and genetically diverse devils to the island state of Tasmania leave the Devil Ark sanctuary in Barrington Tops on Australia's mainland, November 17, 2015. The largest group so far of disease-free Tasmanian devils has been released in the wild, as part of plans to save the carnivorous marsupials from a cancer threatening them with extinction. (Photo by Jason Reed/Reuters)

Sixty-eight year old cross-country runner Rosie Swale-Pope is interviewed while sitting in her cart, “The Icebird”, in Upperville, Virginia March 13, 2015. Swale-Pope, who is from Great Britain and once ran an unsupported 20,000 mile run around the globe, is currently running across the United States from New York City to San Francisco in support of cancer research. (Photo by Gary Cameron/Reuters)

French twins Thomas and Vincent (L) Seris take the tram in Bordeaux, November 12, 2014. Born with Xeroderma Pigmentosum (XP), the twins cannot be exposed to the sun and its ultraviolet (UV) light, which could provoke precocious cancers due to an autosomal recessive genetic disorder of DNA repair. Colloquially referred to as Children of the Night (Les Enfants de la Lune) the Seris twins are among 70 to 80 people in France who suffer from the genetic defect. The French association “Les Enfants de la Lune” reports that there are between five and ten thousand such cases in the world. Thomas and Vincent have been testing a new protective mask for the last year which is transparent and ventilated and developed by several hospitals in France. (Photo by Regis Duvignau/Reuters)

Revellers take part in a Zombie Walk in Asbury Park, New Jersey October 4, 2014. Thousands of revellers met in Asbury park to attempt to break the Guinness World Record of the largest zombie gathering in the world and raise awareness for brain cancer. (Photo by Eduardo Munoz/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Japanese researchers have sparked hopes of finding a cure for human baldness after successfully growing hair on hairless mice by implanting follicles created from stem cells, Agence France Presse reports. A picture taken on April 13, 2012 and released by the Tsuji Lab Research Institute for Science and Technology of the Tokyo University of Science shows a hairless mouse with black hair on its back at the laboratory in Noda, Chiba Prefecture. (Photo by Tokyo University of Science via AFP)