Lingerie brand Etam presents its latest Paris fashion show with live music at the Ecole des Beaux Arts, France, September 26, 2017. (Photo by Charles Platiau/Reuters)

Maura Higgins turns up the heat in red hot Christmas lingerie and kinky thigh-high boots. The reality star, who appeared on UK Love Island in 2019, posed in skimpy underwear from Ann Summers in December 2021. (Photo by Instagram)

A model, painted by the artist Avi Ram from Airbrush Hero, poses for a photo as part of a calendar project, at the Tower of David in Jerusalem's Old City, April 27, 2017. (Photo by Ronen Zvulun/Reuters)

People celebrate the pagan rite called “Kolyadki” and mark the New Year, according to the Julian calendar on January 13, in the village of Vosava, Belarus January 13, 2017. (Photo by Vasily Fedosenko/Reuters)

Models display an Autumn-Winter 2021/2022 collection creation by Andres Sarda lingerie brand during a fashion parade on the opening day of 73th Mercedes-Benz Fashion Week Madrid, at IFEMA Convention and Exhibition Center, in Madrid, Spain, 08 April 2021. (Photo by Mariscal/EPA/EFE)

Models walk down the runway during the Addition Elle/Ashley Graham Lingerie Collection fashion show during the Spring 2016 Style 360 on September 15, 2016 in New York City. (Photo by Fernando Leon/Getty Images)

Rita Ora performs an intimate gig at the newly relaunched Tezenis store at Oxford Circus crossing to celebrate her recent lingerie collaboration with Tezenis on December 13, 2016 in London, England (Photo by David M. Benett/Dave Benett/Getty Images for Tezenis)

American actress, dancer and singer Jennifer Lopez strips down to her underwear as she prepares to film a new advertising campaign for luxury Italian lingerie firm “Intimissimi” in the last decade of July 2023. (Photo by Intimissimi/TNI Press)