Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

Director Taro Kambe directs as he watches acting with VR headset during a rehearsal for ROCKET's 3D virtual reality adult film at the company's studio in Tokyo, Japan, July 31, 2017. Japan is the world's second biggest virtual reality market after the United States and the adult entertainment industry and gaming sector are turning to VR as a new way to distribute content. (Photo by Kim Kyung-Hoon/Reuters)

A girl looks up at the trophy she won after competing in a child beauty pageant at Northcote Town Hall on July 30, 2011 in Melbourne, Australia. The controversial child beauty competition, kicked off today in Melbourne despite complaints and demonstrations by pageant opponents. Organised by the US-based pageant company that produces reality TV show “Toddlers and Tiaras”, Australian contestants will have the opportunity to pose with the reality show star, six year-old Eden Wood. (Photo by Scott Barbour/Getty Images)

A picture taken on March 16, 2017 shows women dressed up as mermaids posing by a pool at a mermaid training school in Moscow. Russian women who have dreamt of becoming a mermaid since their youngest years, start turning their fantasies into reality with a new type of fitness – mermaid swimming. (Photo by Natalia Kolesnikova/AFP Photo)

A visitor tries out Lenovo augmented reality glasses with the Star Wars Jedi Challenges during the Mobile World Congress in Barcelona, Spain, February 26, 2018. The Mobile World Congress, the world' s biggest mobile fair, is held in Barcelona from February 26 to March 1. (Photo by Yves Herman/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.