Entertainment One is attempting to set the Guinness World Record for the longest chain of brides in one location at HMV, Oxford Street on March 11, 2012 in London, United Kingdom. The event was held to celebrate to celebrate the DVD release of The Twilight Saga: Twilight Breaking Dawn Part 1 (Photo by Dave J. Hogan/Getty Images)

Artist Richard Neave admires the sculpture “Sprinting” that he created with Denise Smith on March 12, 2012 in London, England. The model shows the body of elite athlete, Richard Whitehead, and forms the centre piece at the Anatomy Of An Athlete Exhibition opening at the Hunterian Museum. (Photo by Bethany Clarke/Getty Images)

Darts fan Nigel Panton in fancy dress ahead Day Eight of the William Hill PDC World Darts Championships at Alexandra Palace on December 28, 2014 in London, England. (Photo by Jordan Mansfield/Getty Images)

A mass pillow fight in Trafalgar Square in central London on April 5, 2014 on International Pillow Fight Day. (Photo by Jane Scanlan)

A fan dressed as “Loki” poses before the European premiere of “Avengers: Age of Ultron” at Westfield shopping centre in Shepherds Bush, London April 21, 2015. (Photo by Stefan Wermuth/Reuters)

A visitor poses with artist Joyce Pensato's artwork “Mickey for Micky” at the Frieze Art Fair in London, October 14, 2014. (Photo by Luke MacGregor/Reuters)

A gallery assistant poses with the 1972 work “Secretary” at a press viewing of the artist's exhibition “Allen Jones RA” at the Royal Academy of Arts in London November 11, 2014. (Photo by Neil Hall/Reuters)

Models walk the runway at the annual Victoria's Secret fashion show at Earls Court on December 2, 2014 in London, England. (Photo by Tim P. Whitby/Getty Images)