“It’s Fashion Week in Sao Paulo, Brazil and you don’t have to be a celebrity or a designer to check out these couture pieces. Subway stations were used as improvised catwalks in order to give the general public a chance to see these creations up close and at the price of a subway fare”. – Reuters. Photo: A model presents a creation in a subway station during the Sao Paulo Fashion Week in Sao Paulo October 27, 2013. (Photo by Paulo Whitaker/Reuters)

A model (C) looks at her mobile phone while backstage before the araisara Sara Arai Collection show during China Fashion Week in Beijing on March 27, 2015. China Fashion Week runs from March 24 to March 31. (Photo by Wang Zhao/AFP Photo)

A model presents makeup creations during dress reharsal by Maybelline New York at the Berlin Fashion Week Autumn/Winter 2015 in Berlin January 19, 2015. (Photo by Fabrizio Bensch/Reuters)

British model and actress Rosie Huntington-Whiteley arrives for the Versace's fall-winter 2015/2016 Haute Couture fashion collection presented in Paris, France, Sunday, July 5, 2015. (Photo by Thibault Camus/AP Photo)

Models present creations for Etam during the 2017 Spring/Summer ready-to-wear collection fashion show, on September 27, 2016 in Paris, France. (Photo by Swan Gallet/WWD/Rex Features/Shutterstock)

Models dance during the presentation of Stella McCartney's Spring-Summer 2017 ready-to-wear fashion collection presented Monday, October 3, 2016 in Paris. (Photo by Francois Mori/AP Photo)

A model wears a creation for Miu Miu's Spring-Summer 2017 ready-to-wear fashion collection presented Wednesday, October 5, 2016 in Paris. (Photo by Francois Mori/AP Photo)

A model gets ready backstage during the Tbilisi Fashion Week in Tbilisi, Georgia, on October 27, 2017. The presentation of the Spring/Summer 2018 collections runs from 27 to 30 October. (Photo by David Mdzinarishvili/Reuters)