Kazuo Hirai, President and Group CEO of Sony Computer Entertainment America, presents the Playstation Vita at the Sony Playstation media briefing on the eve of the Electronic Entertainment Expo (E3) on June 6, 2011 in Los Angeles, California. More than 45,000 people are expected to attend the annual three-day convention to see the latest games and announcements from the gaming industry. (Photo by David McNew/Getty Images)

As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

A masked Bulgarian dancer takes part in the second competition day of the 24th International Festival of Masquerade Games “Surva” in the town of Pernik, Bulgaria Saturday, January 31, 2015. Some 5,000 people are expected to take part in the three-day festival devoted to an ancient Bulgarian pagan rite. Surva is performed by costumed men, some in sheepskin, or other colorful garments, bells and masks, who walk around and dance to scare away the evil spirits, in hope to provide a good harvest, health, fertility, and happiness. (Photo by Valentina Petrova/AP Photo)

British visitors wearing Bavarian costumes walk ahead the opening of the traditional Bavarian Oktoberfest festival at the Theresienwiese in Munich, southern Germany, on September 20, 2014. Germany's world-famous Oktoberfest kicks off with millions of revellers set to soak up the frothy atmosphere in a 16-day extravaganza of lederhosen, oompah music and, of course, beer. (Photo by Karl-Josef Hildenbrand/AFP Photo/DPA)

Bradley Hemmings and Jenny Sealey MBE pose for the camera with a Giant Iron Man on the set of Iron Man at the Greenwich and Docklands Festival in St Alfege Park on June 24, 2011 in London, England after they are announced by LOCOG as the Artistic Directors for the Paralympic Games Opening Ceremony. (Photo by Christopher Lee/Getty Images)

A competitor tries to swipe away some grease as he slips off the “gostra”, a pole covered in grease, during the celebrations for the religious feast of St Julian, patron of the town of St Julian's, outside Valletta August 30, 2015. In the traditional “gostra”, a game stretching back to the Middle Ages, young men, women and children have to make their way to the top of a pole and try to uproot one of the flags to win prizes. Photo by Darrin Zammit Lupi/Reuters)

A U.S. Marine kneels beside a Multi-Utility Tactical Transport ( MUTT) during a patrol as part of Rim of the Pacific (RIMPAC) 2016 an exercise held at Camp Pendleton, California United States, July 13, 2016. (Photo by Mike Blake/Reuters)