In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

O Santa Claus of Australia competes in the mens 80–84 years 100 metres heats during day two of the 2009 Sydney World Masters Games at Sydney Olympic Park on October 11, 2009 in Sydney, Australia. (Photo by Mark Nolan/Getty Images)

The London 2012 ArcelorMittal Orbit Sculpture at the Olympic park nears completion on November 4, 2011 in London, England. The Ј22 million sculpture designed by Anish Kapoor is nearly complete. Standing at 115 meters tall the permanent structure is Britain's largest artwork and houses an observation deck near the top. (Photo by Peter Macdiarmid/Getty Images)

A security exercise takes place along the River Thames on January 19, 2012 in London, England. The exercise including around 44 police officers, 94 military personnel, 15 boats and a Royal Navy Lynx helicopter was conducted by both the Metropolitan Police and the Royal Marines and designed to test their joint capability ahead of the 2012 London Olympic Games. (Photo by Dan Kitwood/Getty Images)

Napoli fans celebrate after winning the Coppa Italia final against Juventus FC, in central Naples, Italy on June 17, 2020. Napoli won the Italian Cup with a 4-2 penalty shootout victory over Juventus following a 0-0 draw in a match played at the Rome Olympic Stadium. (Photo by Salvatore Laporta/IPA/Rex Features/Shutterstock)

Hooded demonstrators vandalise a shop window in Mexico City, during the commemoration of the 50th anniversary of the 1968 Tlatelolco student massacre, on October 2, 2018. Fifty years ago, Mexican troops opened fire on student demonstrators, killing hundreds just days before Mexico City hosted the 1968 Olympics – one of the darkest episodes in a year of global turbulence. (Photo by Ronaldo Schemidt/AFP Photo)

The adventurous explorers have snapped themselves in shark-infested waters, at the side of an active volcano, atop a Hong Kong skyscraper surrounded by toxic smog, and even perched on the top of iconic Rio statue of Christ the Redeemer. Here: Ervin Punkar using a selfie stick to take a photo from the very top of the 600ft TV tower in Tartu, Estonia. (Photo by Ervin Punkar/Caters News Agency)

In this picture taken on January 11, 2021, young gymnasts train at the Li Xiaoshuang Gymnastics School in Xiantao, Hubei province. This summer's delayed Tokyo Olympics, which are now due to start on July 23, 2021, will be the defining moment for Chinese gymnasts who have trained relentlessly since as young as age four in the pursuit of gold. (Photo by Nicolas Asfouri/AFP Photo)