Edinburgh-based physicist-turned-web-designer Tom Beddard was inspired by geometry to create these virtual Fabergé fractals – made up of self-repeating patterns, so that structures within the object resemble the whole. “Within a 3D fractal, there is infinite detail”, says Beddard, 37. “The closer you zoom in, the more structure is revealed”. Beddard rendered the fractals using WebGL, a technology used to animate 3D scenes in a browser.

English reality television personality and country music singer Megan Elizabeth McKenna is seen at Soho House on May 24, 2018 in London, United Kingdom. (Photo by Splash News and Pictures)

(L-R) Diana, Renata, Marina, Sveta and Anastasia of the Showtime reality show “Russian Dolls” visit “The Chaunce Hayden Show” on GFQ Network at Sapphire New York on August 17, 2011 in New York City. (Photo by Theo Wargo/Getty Images)

UK Love Island star Lucie Donlan, 24, goes from appearing on reality TV to treading the boards – as she poses barefoot with a skateboard in California in the first decade of May 2022. (Photo by Instagram)

A girl looks up at the trophy she won after competing in a child beauty pageant at Northcote Town Hall on July 30, 2011 in Melbourne, Australia. The controversial child beauty competition, kicked off today in Melbourne despite complaints and demonstrations by pageant opponents. Organised by the US-based pageant company that produces reality TV show “Toddlers and Tiaras”, Australian contestants will have the opportunity to pose with the reality show star, six year-old Eden Wood. (Photo by Scott Barbour/Getty Images)

A picture taken on March 16, 2017 shows women dressed up as mermaids posing by a pool at a mermaid training school in Moscow. Russian women who have dreamt of becoming a mermaid since their youngest years, start turning their fantasies into reality with a new type of fitness – mermaid swimming. (Photo by Natalia Kolesnikova/AFP Photo)