“It’s Fashion Week in Sao Paulo, Brazil and you don’t have to be a celebrity or a designer to check out these couture pieces. Subway stations were used as improvised catwalks in order to give the general public a chance to see these creations up close and at the price of a subway fare”. – Reuters. Photo: A model presents a creation in a subway station during the Sao Paulo Fashion Week in Sao Paulo October 27, 2013. (Photo by Paulo Whitaker/Reuters)

A model presents makeup creations during dress reharsal by Maybelline New York at the Berlin Fashion Week Autumn/Winter 2015 in Berlin January 19, 2015. (Photo by Fabrizio Bensch/Reuters)

A model (C) looks at her mobile phone while backstage before the araisara Sara Arai Collection show during China Fashion Week in Beijing on March 27, 2015. China Fashion Week runs from March 24 to March 31. (Photo by Wang Zhao/AFP Photo)

A model presents a creation made with chocolate by designer Wang Jingzhi and Maitre Chocolatier Roberto Rinaldini during the international exhibition of chocolate “Salon du Chocolat” in Milan, Italy, February 12, 2016. (Photo by Stefano Rellandini/Reuters)

A model backstage ahead of the Lantern Sense show at Fashion Scout during London Fashion Week Autumn/Winter 2016/17 at Freemasons' Hall on February 22, 2016 in London, England. (Photo by Tristan Fewings/Getty Images)

Models pose backstage ahead of the Zhivago show at Mercedes-Benz Fashion Week Resort 17 Collections at Carriageworks on May 16, 2016 in Sydney, Australia. (Photo by Mark Nolan/Getty Images)

A model walks the runway during the We Are Handsome show at Mercedes-Benz Fashion Week Resort 17 Collections at Carriageworks on May 19, 2016 in Sydney, Australia. (Photo by Stefan Gosatti/Getty Images)

A model presents a creation at the Nasir Mazhar catwalk show at London Collections Men in London, Britain June 11, 2016. (Photo by Neil Hall/Reuters)