Scottish actress Karen Gillan (L) and guests attend the Guardians of the Galaxy Vol. 3 World Premiere at the Dolby Theatre in Hollywood, California on April 27, 2023. (Photo by Rich Polk/Getty Images for Disney)

Lucha Libre wrestlers perform during the Lucha VaVoom spectacle “Cinco de Mayan” at The Mayan theater in Los Angeles, California, USA, late 04 May 2023 (issued 05 May 2023). The Lucha VaVoom presents Lucha Libre wrestling spectacles and mixes them with burlesque show elements. (Photo by Caroline Brehman/EPA/EFE)

UK Love Island star Lucie Donlan, 24, goes from appearing on reality TV to treading the boards – as she poses barefoot with a skateboard in California in the first decade of May 2022. (Photo by Instagram)

Australian model Shanina Shaik arrives to attend the Givenchy Menswear Spring/Summer 2023 show as part of Paris Fashion Week, in Paris, on June 22, 2022. (Photo by AFP Photo/Stringer)

Children play in their grandmother's garden in a suburb of Budapest, Hungary, Thursday, July 21, 2022. Hungary has experienced several heat waves since mid June with day-time temperatures rising to 40 degrees Celsius and remaining at tropical levels through the night. In fact, the country recently shattered record for its hottest night ever when temperature of 25.4 C was measured in Budapest on July 26. (Photo by Anna Szilagyi/AP Photo)

Fashion enthusiast Sophie Cochevelou poses for a portrait during London Fashion Week in London, Britain, September 15, 2018. (Photo by Hannah McKay/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Australia's Nina Kennedy competes in the women's pole vault final at a Diamond League event in Florence, Italy on June 2, 2023. (Photo by Remo Casilli/Reuters)