To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A young and sleepy penitent of the Cofradia de Jesus del Via crucis is carried by another as they walk the streets during a Holy Week procession on April 19, 2011 in Zamora, Spain. Easter week is traditionally celebrated with processions in most Spanish towns. (Photo by Jasper Juinen/Getty Images)

A woman views a painting by American artist George Condo entitled “Jesus” on October 17, 2011 in London, England. (Photo by Oli Scarff/Getty Images)

Jesus Moreno, 60, feeds pigeons in downtown Monterrey, Mexico July 7, 2015. For the past 30 years Moreno, who was once homeless, a drug addict, and formerly working as a investigative policeman, has been feeding pigeons twice a day, because to him they represent peace and the only way to communicate to God, local media reported. (Photo by Daniel Becerril/Reuters)

A Catholic faithful holds a figurine of baby Jesus during a religious procession on Holy Innocents Day in Antiguo Cuscatlan, on the outskirts of San Salvador, December 28, 2014. Festivities are held every December 28 in honor of children, termed the Holy Innocents, below the age of two who were ordered to be killed by King Herod, according to biblical passages. (Photo by Jose Cabezas/Reuters)