A devotee of the Chinese Jui Tui Shrine has his face pierced with metal rods during a street procession during the annual Vegetarian Festival in the southern Thai town of Phuket on October 19, 2015. During the festival, which begins on the first evening of the ninth lunar month and lasts nine days, religious devotees slash themselves with swords, pierce their cheeks with sharp objects and commit other painful acts to purify themselves, taking on the sins of the community. (Photo by Nicolas Asfouri/AFP Photo)

BASE jumper Luke Denniss of Australia gestures as he dives in the air from the Kuala Lumpur Tower during the KL Tower International Jump in Kuala Lumpur, Malaysia, Saturday, September 27, 2014. BASE stands for the places such jumpers usually jump from: buildings, antennas, spans (bridges) and earth (cliffs). (Photo by Lai Seng Sin/AP Photo)

Actress Rosario Dawson (“Men in Black II”, “25th Hour”, “Sin City”, “Death Proof”, “Eagle Eye”, “Alexander”, “Percy Jackson and the Olympians”) walks the runway at the Fashion For Relief at Forville market during the 64th Annual Cannes Film Festival on May 16, 2011 in Cannes, France. (Photo by Ian Gavan/Getty Images)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

A schoolgirl is soaked with water thrown by an elephant in a preview of the upcoming Songkran Festival celebration, the Thai traditional New Year, also known as the water festival in the ancient world heritage city of Ayutthaya, Thailand, 11 April 2016. The annual elephant Songkran is held to promote the tourism industry prior the three-day Songkran Festival which starts on 13-15 April annually and is celebrated with splashing water and putting powder on each others faces as a symbolic sign of cleansing and washing away the sins from the old year. (Photo by Diego Azubel/EPA)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.