Climbers place a huge 80x80 metres (262x262 feet) Swiss national flag on the western face of the north-eastern Swiss landmark Mount Saentis, Switzerland on July 31, 2018. (Photo by Arnd Wiegmann/Reuters)

Bollywood actress Sonam Kapoor arrives for the Giorgio Armani women's 2019 Spring-Summer collection during the Milan Fashion Week, in Milan, Italy, 23 September 2018. The Spring Summer 2019 Women's collections are presented at the Milano Moda Donna from 19 to 24 September. (Photo by Matteo Bazzi/EPA/EFE)

Base jumpers leap from the 300-metre high skydeck of Malaysia's landmark Kuala Lumpur Tower against the backdrop of the city's skyline in Kuala Lumpur on September 30, 2018 during the annual International KL Tower Base-Jump event. (Photo by Manan Vatsyayana/AFP Photo)

Rita Ora leaving her hotel to go to BBC Children in need on November 07, 2018 in London, England. (Photo by Mark R. Milan/GC Images)

Two young women huddle up in their coats as they brave the cold in Newcastle, England on February 1, 2019. Women in skimpy dresses and men in t-shirts enjoyed a drink and a dance as they celebrated January finally being over. (Photo by Will Walker/North News and Pictures)

Poland's Adrian Meronk, left, celebrates with his partner Melania Bobrowicz during the Australian Open golf championship at Victoria golf course in Melbourne, Australia, Sunday, December 4, 2022. (Photo by Asanka Brendon Ratnayake/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A member of staff prepares herself a crisp sandwich in the Simply Crispy sandwich cafe in Belfast, northern Ireland January 12, 2015. The sandwich shop which opened on Monday is the world's first crisp sandwich cafe, local media reported. The idea of a crisp sandwich cafe started as a joke article on a website called Ulster Fry. The hilarious piece poked fun at recent ridiculous foody trends like the cereal café that opened in London last year. What was once a satirical joke has now become reality, after Belfast cafe owner Andrew McMenamin decided to make it happen. Customers will be able to choose their bread and crisps and add cheese or ham to their sandwich, which will be served with soup and chips. (Photo by Cathal McNaughton/Reuters)