For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

People dressed as Adam and Barbara Maitland from “Beetlejuice” ride the subway after leaving New York Comic Con 2022 on October 08, 2022 in New York City. The four-day event, which began Thursday morning at the Jacob K. Javits Convention Center in Manhattan, is expected to attract over 200,000 comic, fantasy and pop culture fans from across the country and world. (Photo by Alexi Rosenfeld/Getty Images)

In this Saturday, June 14, 2014 file photo, two women kiss in front of a rainbow flag, the symbol of the gay rights movement, during the Gay Pride parade in central Athens, Greece. Ahead of May 21, general elections, Alexis Tsipras, head of the main left-wing opposition party, Syriza, promised on Tuesday, April 4, 2023 to legalize same-s*x marriage if he becomes the next prime minister. (Photo by Petros Giannakouris/AP Photo)