Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

The $250,000 Beverly Hills Chopper socialite Paris Hilton is to receive is displayed at Johnny Fratto's residence November 14, 2005 in Beverly Hills, California. (Photo by Mark Mainz/Getty Images)

Cynthia the Kodiak Bear enjoys a whole Tasmanian Atlantic Salmon to celebrate her 28th birthday at Taronga Zoo on January 17, 2005 in Sydney, Australia. (Photo by Matt King/Getty Images)

Fuse TV VJ's Marianela and Juliya attend the store opening of “Nigo's A Bathing Ape” with Pharrell Williams January 11, 2005 in New York City. (Photo by Paul Hawthorne/Getty Images)

A 70-metre-long Noah's Ark replica constructed of steel and American cedar on March 31, 2005 in Schagen, Netherlands. (Photo by Michel Porro/Getty Images)

A Tibetan woman displays her Qing Dynasty family dress in Zhailong Village on April 24, 2005 in Danba County of Ganzi Tibetan Autonomous Prefecture, Sichuan Province, China. (Photo by China Photos/Getty Images)