Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Jackie Galarza greets the Camarasaurus dinosaur held by Houston Ferguson during the “Jurassic Quest” experience at Broward County Convention Center on July 08, 2022 in Fort Lauderdale, Florida. Fans of dinosaurs can walk through moving and roaring animatronic replicas of the now extinct creatures during the three-day event. (Photo by Joe Raedle/Getty Images)

A person dressed as the mascot of Tokyo Tower wears a face shield while waiting to greet patrons at the entrance of the 332.9m (1,092ft.) high tower on May 28, 2020, as the city's landmark reopened following the lifting on May 25 of the state of emergency, imposed due to the COVID-19 novel coronavirus outbreak. (Photo by Philip Fong/AFP Photo)

Caesar McCool, a therapy llama nicknamed the “No Drama Llama” and his handler Larry McCool greet a driver in a McLaren at the site of ongoing protests against police violence and racial inequality, in Portland, Oregon, U.S., August 6, 2020. (Photo by Nathan Howard/Reuters)

A woman leaps while arriving to greet a loved one during CLEAR Connects: A Day of Families, a mass reunion event, at MetLife Stadium in East Rutherford, New Jersey, U.S., May 6, 2021. (Photo by Brendan McDermid/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.