Protesters march against the death in Minneapolis police custody of George Floyd, in the Manhattan borough of New York City, U.S., June 1, 2020. (Photo by Mike Segar/Reuters)

Protesting women shout slogans during a demonstration against sexual violence in front of the governor's mansion in San Juan, Puerto Rico on May 3, 2021. The demonstrators denounce the inaction and slowness of the state in implementing the executive order declaring a state of emergency against gender-based violence. (Photo by Ricardo Arduengo/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A dachshund portraying a racehorse, trots down Duval Street in Key West, Florida, December 31, 2014. About 175 dachshunds and other dogs participated in the event that preludes four warm-weather takeoffs on New York City's Times Square ball drop. (Photo by Steve Panariello/Reuters/Florida Keys News Bureau)

A Pakistani farmer guides his bulls as he competes in a traditional bull race in Khunda village in the northwestern district of Attock, some 80 kilometers from Islamabad on January 3, 2015. Tens of thousands of people gather whenever there is a bull race held in Pakistan which are usually the highlight of festivals organized in rural areas of the Asian country, and attract lots of spectators due to their thrilling nature. The traditional competition attracts landlords and farmers from all around the province where the race is held, and they all bring their fastest and strongest bulls in hopes of gaining a reputation. (Photo by Aamir Qureshi/AFP Photo)

A man dressed in a condom costume walks at Caleta Portales beach, during a summer awareness campaign by the Chilean Corporation for the Prevention of AIDS in Valparaiso city, northwest of Santiago January 9, 2015. (Photo by Rodrigo Garrido/Reuters)

In this photo taken on Monday, January 5, 2015, a mallard duck attempts to walk on a frozen pond in Yukon, Okla. (Photo by Steve Gooch/AP Photo/The Oklahoman)