A married couple is displayed on a pile of cheeses in the “Speciality” category during the Swiss Cheese Awards competition in Le Sentier, Switzerland September 23, 2016. One hundred and fourty-two experts have to choose the best out of 777 cheeses from 353 producers competing in 28 categories. (Photo by Denis Balibouse/Reuters)

David Nickerson, 28, competes dressed as artist Bob Ross, during the ZJ Boarding House Halloween Surf Contest in Santa Monica, California October 26, 2013. (Photo by Lucy Nicholson/Reuters)

The hull on a boat that carried Rohingya migrants for three months is seen at Langkawi island, in the Malaysia's northern state of Kedah, Malaysia, May 12, 2015. Thailand and Malaysia may set up camps and detention centers to shelter hundreds of refugees arriving on their shores, officials said on Tuesday, as a leading inter-governmental agency said about 7,000 boat people were still adrift in the Bay of Bengal. (Photo by Olivia Harris/Reuters)

In the spring of 1965, within weeks of 3,500 American Marines arriving in Vietnam, a 39-year-old Briton named Larry Burrows began work on a feature for LIFE magazine, chronicling the day-to-day experience of U.S. troops on the ground – and in the air – in the midst of the rapidly widening war. The photographs in this gallery focus on a calamitous March 31, 1965, helicopter mission; Burrows’ “report from Da Nang”, featuring his pictures and his personal account of the harrowing operation, was published two weeks later as a now-famous cover story in the April 16, 1965, issue of LIFE.

Photo: Man your battle stations: The crew chief of helicopter Yankee Papa 13, lance corporal James C. Farley, mans an M-60 machine gun during a mission near Da Nang, Vietnam on March 31, 1965. (Photo by Larry Burrows/Time & Life Pictures)

Emily Ratajkowski is seen walking her pet Colombo on June 03, 2019 in New York City. (Photo by Say Cheese!/GC Images)

“Sniff out the Appenzell Cheese”. Alexander Hunter, 30, of Greenwich, Conn., took this photo in Appenzell, Switzerland, in September 2014. (Photo by Alexander Hunter)

Burger King employee Rumi Sekine shows the Kuro Diamond burger, right, and the Kuro Pearl burger at its Shibuya restaurant in Tokyo Tuesday, September 16, 2014. The international hamburger chain in Japan will launch the two new “kuro burger”, or “black burger” menus that sport buns, cheese and sauce all in black color, starting on Friday, Sept. 19, for a limited period. The buns and cheese are darkened with bamboo charcoal while the beef patties made with black-pepper are topped with the garlic sauce using squid ink. (Photo by Koji Sasahara/AP Photo)