People walk along Beachy Head, close to Eastbourne on the south coast of England on April 12, 2020, as life in Britain continues over the Easter break, during the nationwide lockdown to combat the novel coronavirus pandemic. Britain's Prime Minister Boris Johnson was making “very good progress” on Saturday in his recovery in hospital from coronavirus, officials said, as the country's deaths toll from the disease approached the grim milestone of 10,000. (Photo by Ben Stansall/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Security grab a Just Stop Oil protester during day one of the second Ashes test match at Lord's, London on Wednesday, June 28, 2023. (Photo by Mike Egerton/PA Images via Getty Images)

Team Japan competes during the team free preliminaries of artistic swimming at the 19th FINA World Championships in Budapest, Hungary, Wednesday, June 22, 2022. (Photo by Anna Szilagyi/AP Photo)

Margaret Morris dancers exercising on the sands at Saint-Idesbald. (Photo by Fox Photos/Getty Images). August 1929

The Lamb National takes place for the racegoers at Ascot Racecourse on April 2, 2017 in Ascot, England. (Photo by Alan Crowhurst/Getty Images)

Anita Alvarez of the U.S. receives medical attention during the women's solo free final during FINA World Championships at Alfred Hajos Swimming Complex in Budapest, Hungary on June 22, 2022. (Photo by Lisa Leutner/Reuters)

People look at paintings by artists inspired by the Pokemon at the Van Gogh museum in Amsterdam, on September 28, 2023. (Photo by Remko de Waal/ANP via AFP Photo)