Russian model Irina Shayk encourages fans to find their own unicorn in the second decade of April 2022. (Photo by irinashayk/Instagram)

A firefighter recovers after climbing the 1800 steps of the Costanera Centre Tower as part of the “Race for Life” aimed at encouraging organ donation in Chile, in Santiago, on October 16, 2016. More than 500 volunteer firefighters are expected to climb the 1800 steps of the tallest building in South America to promote and encourage organ donation in the country. (Photo by Claudio Reyes/AFP Photo)

A glamour model Lacey Banghard attends a photocall for PETA to encourage pet owners to have their cats and dogs sterilised at Picadilly Circus on January 22, 2013 in London, England. (Photo by Ben Pruchnie)

Muslim women light candles during the “EarthHour” in Jakarta, Indonesia, on March 23, 2013. Hundreds of people observed the global event that encourages people to turn off their lights for 60 minutes. (Photo by Dita Alangkara/Associated Press)

A 40-foot sculpture of the swimmer Rebecca Adlington was unveiled at the Serpentine in London’s Hyde Park on July 25, 2016 to launch a campaign by Kelloggs to encourage the public to support Team GB at the Rio Olympics. (Photo by David Parry/PA Wire/Barcroft Images)

A fun notebook that I too wish I had when I was a kid. Play more more more, a finalist design at the European Design awards by Netherlands-based design studio Trapped in Suburbia, is an unique notepad aimed at encouraging “play” at work.

Photographers April Maciborka and David Wile teamed up to create their recent series Pucker. In each instance babies were handed their very first lemon and encouraged to take a bite. Just looking at their images will make your lips twitch.

French photographer and director Romain Laurent started making portrait-based GIFs as a way to produce work outside his commercial jobs, a spontaneous project that would encourage him to produce consistently for himself rather than clients.